A strong brand is critical for the long term success of any enterprise. In normal times, an organization would take years to build its reputation and find acceptance in the market. Ultimately a business succeeds because it sells a high quality product at a price which customers are willing to pay. But in recent times another factor has come into play, and this can severely affect a company’s brand image.
Products are increasingly being delivered to customers at their home or office by courier services providing Last Mile Delivery. Local delivery services may be used by retailers, hospitals, start-up businesses, furniture shops or any of a wide range of establishments. It is crucially important for the user of a last mile delivery service to remember that the customer to whom the delivery is made will attribute the delivery experience to the brand, and not to the courier service.
If a local delivery is made on time by a uniformed and courteous driver who has a professional and polite bearing, it will enhance the brand image of the product being delivered. On the other hand, if the last mile delivery service is carried out by a person who is uncouth and unkempt, the carefully nurtured brand of the business utilizing the courier service will take a beating.
In fact, for competing products which are delivered to customers, the last mile delivery service could be the differentiator and the business utilizing the superior courier service could gain an edge over his competition. An organization which utilizes a first-rate last mile delivery service, which is capable of going to a customer’s home at a pre-arranged time or adhering to some other special requirement, would be preferred to one which uses a run-of-the-mill local courier service.
A last mile delivery service which gives the customer a terrific experience will enhance the brand of the product being delivered while a poorly executed delivery will do great damage to the brand. If the driver of the courier service is rude or misses a time deadline set by the customer, the explanation and apology will have to be given by the company which is selling the product. The time and effort invested by the business in finding a customer will be wasted and instead turn into a customer service issue or a case where goods are returned.
Organizations using Last Mile Delivery services would be well advised to invest a great deal of time and effort in choosing a reliable local trucking company which can give the end-customer a positive consumer experience and enhance the brand of the business for which it is working. For the customer the face of the brand is the delivery company’s staff and not a salesperson or other executive at a remote location.
We are Intact Courier – Same Day Delivery Courier Services Specialist, Express Trucking and Logistics Company. Intact Courier offers Delivery, Transportation, Supply Chain solutions for industry including Medical, Legal, Banking, Manufacturing etc.